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TonerHead | INK-O-DEM
This campaign was designed to promote TonerHead's INK-O-DEM inkjet toner cartridge refilling machine.
The campaign was targeted at top level decision makers at retail stores. The bold and unorthodox imagery
centered around the idea that the machine was the buyer's "cash cow" and playing on the "Got Milk?"
phenomenon made for a compelling and effective campaign.
Designs included materials for magazines, direct mail pieces, in-store signage, trade show displays and website.
